Affiliate Marketing Info – 4 Tips For Writing Effective PPC Ads

There are numerous methods of traffic generation on the internet. Some will produce prompt results while others may take a longer time. One of the more popular strategies to drive traffic to an affiliate web page or sale page is by using pay per click (PPC) advertising system. However, a lot of new internet marketers are not comfortable with PPC campaign because of the challenges of writing an effective ad in such a limited space. This article will share 4 tips on how to write an effective PPC ad.

1) The most important part of your ad is the headline. The headline has to be written in such a way it will capture attention. It is also recommended to include the keywords or key phrases of your affiliate product into the headline.

2) Test out different conversion factors that might affect your click trough rate. To have effective PPC ad is all about testing different factors. The factors can simply be one word in the ad. By changing that word, it might generate a different result. You want to know which factor is producing the conversion or click through.

3) Make use of all the available space. A typical PPC ad will allow you about 25 characters to write your headline. This include all the spaces and punctuations! You usually will have about 35 characters per line for your sub headlines. It is a good idea to use all the available space to write your message.

4) Highlight the information or offer on your landing page. When someone clicks on your ad, redirect them to your landing page or squeeze page. It is doubtful a PPC ad will include all the benefits of your affiliate product. Therefore, rather than trying to advertise the lead product explicitly in your ad, emphasize the value of the information in your landing page.

The PPC is one of the most unique medium of online advertising. Instead of being charged for "impressions", your ads are actually showing up for free and you are only being charge when someone clicks on it. What you want is for people to click on your ad. The 4 tips above will provide you some good ideas to write an effective PPC ads.

Source by Will Yap

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